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This web site has the following in the homepage, "SpliSeal is a revolutionary new way for you to make professional looking, sound connections almost anywhere." Our analyzers noticed that the web site also stated " Our high tech potting polymer seals conductors and connectors to virtually eliminate contamination and subsequent failure of the connections." The Website also said " Our high quality tools Patent Pending and supplies ensure you years of dependable service. The completed seal looks like it was molded on at the factory. Be one of the first to have this new tool and do wiring right the first time." The website's header had splice as the most important optimized keyword. It is followed by wire splicing, splice waterproofing, and shrink wrap which isn't as highly ranked as splice. The next words spliseal.com uses is connection protection. wiring was included and might not be understood by search parsers.